Optimize Your Facebook Page

You know that as an online marketer you need to optimize your website. What you might not realize is that you could benefit from optimizing your Facebook page as well. The more that social media becomes a key element in online marketing, the more important it is for you to focus your efforts there.

Facebook has over 900 million active users and it's still growing. It's the perfect place for a business owner to market their products and services. Social media marketing allows you to connect with your target audience in a more effective way than ever before. It's a perfect opportunity for you to build a connection with your customers.

On Facebook you can target keywords by customizing your URL. Even your Facebook page can rank for targeted keyword searches. The constant addition of fresh content will also help your page get attention. With proper Facebook marketing you can be sure that your company won't fade into obscurity.

You took time to write an article, take pictures, make a video, and so on. You put time and effort into it and now you want to share it with other people. Don't let the content that you put so much hard work into get lost on the internet. Facebook helps you quickly distribute your content to large groups of people at one time. By posting links on your Facebook page you can draw more people to your blog and website faster than ever before.

It's important that you link your Facebook page to your other profiles. The more chances your audiences have to connect with you the better. Encourage your customers to follow you across multiple platforms and set aside time every day to interact with these people.

Marketing with Facebook is simple as long as you're willing to put in a genuine effort. With just a little bit of work you can see a noticeable rise in your sales.

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Optimizing your Facebook Page

Business owners understand the importance of SEO. They understand the importance of having a Facebook page. But the importance of merging the two is often overlooked. The truth is, optimizing your Facebook page is just as profitable as optimizing your company's website.

Start with your photos. Most people look at photos before they look at anything else. With the introduction of Facebook timeline you now have the space to put a cover photo as well as a main profile picture. Many companies are getting creative with designs for this feature. Aesthetics are important and can strongly influence a prospects decision to do business with you. Choose an image that is both unique and relevant to your brand. Take the time to think about what your photos are saying and you'll be sure to catch people's eye.

With the pin and highlight feature brands are now able to call attention to the most important pieces of their content. By emphasizing certain posts, you'll be able to ensure that your customers can get the most from your Facebook page after just a quick glance.

Next you can personalize the views section to increase the visibility of other page sections. You should also think about implementing apps into your campaign. The overall goal of your Facebook page is to engage with your fans as much as possible. Apps are a great way to promote this.

Another way to get your fans involved in your company is by taking advantage of milestones. Your customers will now be able to share key moments in your company's history. Your fans can even become more active participants by including their own, personal milestones with your brand. Milestones, if used correctly, can be a great way to connect with the people who visit your page.

When you're planning your SEO strategy, don't forget your Facebook page. By making your page both attractive and functional you can bring customers in and keep them interested.

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Get More Facebook Comments

It's important to create online enthusiasm about your products and services. An effective way to get people excited about your company is by letting them see how excited other people are. Facebook can help you do this.

Comments on your posts can be a very effective marketing tool. So, how do you get your fans to leave you comments? It might require some time and effort, but getting more comments and letting other people promote your business for you is very possible.

People won't comment on something that doesn't interest them. This means your posts need to be compelling and relevant. Give people something to talk about and they'll be happy to do the rest. By being aware of what topics are hot right now, and what your audience is most likely to discuss you can easily increase your Facebook post comments.

Asking people questions is a good way to get a response. You could even create an online poll. When it comes to making your products or services even better, your customers will be happy to respond to you and give you the feedback you need.

Users are more inclined to comment on pictures and videos than text based posts. They're also more inclined to post on fun topics. Don't always make it all about business. Sometimes it's okay to go off topic. It'll help your fans feel more of a personal connection to you which makes them more likely to comment on your post.

Post often and be sure to include some calls to action to get people to participate. Figure out when people are most likely to respond to your posts and focus on posting in that time frame. Make sure that you take time to respond to your fans comments as well.

Your fans are ready to comment on your posts. You need to give them the opportunity to do it. The more people that post the more your prospects will be inclined to let that positive feedback influence their decision to give your business a chance.

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Engage on Facebook for Greater Returns

It can be tempting as a business to create a Facebook page and never visit again, but this ignores the true power of Facebook to market your business and connect with your customers. A recent article on Web.com discusses the importance of engagement with fans in order to build followers and influence. Fans of a business on Facebook are probably some of the most loyal it has, and engaging them will cement this brand loyalty and a positive perception of the business.

So how does one go about engaging fans? Remaining active is the most important thing you can do. Updating regularly is critical, even if these updates are pulled from your Twitter or blog feeds. Be careful the conversation is not one-sided, however. It’s very important to monitor the activity on your page and respond promptly to comments, questions, and complaints. No one likes talking to a brick wall, and that’s exactly what your company will appear to be if you do not respond to viewers. Of course it never hurts to offer incentives for engagement, either, such as contests, free gifts, or discounts for your Facebook followers.

Follow these tips and you’ll no doubt see a marked increase in loyal customers generated from the company Facebook account.