It can be tempting as a business to create a Facebook page and never visit again, but this ignores the true power of Facebook to market your business and connect with your customers. A recent article on Web.com discusses the importance of engagement with fans in order to build followers and influence. Fans of a business on Facebook are probably some of the most loyal it has, and engaging them will cement this brand loyalty and a positive perception of the business.
So how does one go about engaging fans? Remaining active is the most important thing you can do. Updating regularly is critical, even if these updates are pulled from your Twitter or blog feeds. Be careful the conversation is not one-sided, however. It’s very important to monitor the activity on your page and respond promptly to comments, questions, and complaints. No one likes talking to a brick wall, and that’s exactly what your company will appear to be if you do not respond to viewers. Of course it never hurts to offer incentives for engagement, either, such as contests, free gifts, or discounts for your Facebook followers.
Follow these tips and you’ll no doubt see a marked increase in loyal customers generated from the company Facebook account.