Wednesday, July 25, 2012

Choosing the Right Content

You already know that content is an important piece of your marketing campaign. You need to dedicate time to creating fresh, informative content that will get consumers buzzing about your business. But that doesn't mean your content must be limited to written articles. There are many ways to include content on your website, and you need to determine which works best for your needs.

The bottom line is that all your SEO efforts will be meaningless if your content can't keep people interested. The goal is to engage your audience and if you're not doing that you won't keep new prospects interested. So figure out what your audience really wants, and make that happen.

The most common type of content is written. Written content allows the writer to demonstrate their knowledge and worth in the industry. It's informative and easily recognized by search engines. From blog articles to status updates, written content can accomplish many marketing goals and can open doors of communication. Unfortunately, because it's still the most widely used content type you might have to put in extra effort to make your content stand out.

Another versatile content method is video marketing. People enjoy the ease of watching a video, and videos add more opportunity to be entertaining, which means they're great for drawing people in. You can record a question and answer session, make a webinar, or create a traditional ad. Though more difficult to rank on search engines, videos are great for reaching consumers.

Perhaps the most popular form of content is online images. People want to share things and sharing photos online is easy for them to do. Think about all of the options: still shots, artwork, memes, and more. You can turn anything into an image, from a fun collage to an information chart. The versatility of images makes them advantageous to all marketers, especially as image sharing websites like Pinterest become more widely used.

Audio content comes in the forms of podcasts, recorded interviews, or even songs. Though not as accessible as video content, audio has been slowly gaining popularity over the years. Audio is great for drawing in people who want something to listen to, without having to commit their full attention to watching a video.

Remember that it's probably not wise to pick one form of content and stay with it. Written content might always be your strongest point, but you can still benefit from adding the occasional video. Variety will get consumers to notice you. It'll keep them coming back to your website. By exploring more than one media option you'll be able to reach a more diverse group of people, meaning that you'll see your business steadily expand.

Posted via email from FindYourSearch

Thursday, July 5, 2012

Optimizing your Facebook Page

Business owners understand the importance of SEO. They understand the importance of having a Facebook page. But the importance of merging the two is often overlooked. The truth is, optimizing your Facebook page is just as profitable as optimizing your company's website.

Start with your photos. Most people look at photos before they look at anything else. With the introduction of Facebook timeline you now have the space to put a cover photo as well as a main profile picture. Many companies are getting creative with designs for this feature. Aesthetics are important and can strongly influence a prospects decision to do business with you. Choose an image that is both unique and relevant to your brand. Take the time to think about what your photos are saying and you'll be sure to catch people's eye.

With the pin and highlight feature brands are now able to call attention to the most important pieces of their content. By emphasizing certain posts, you'll be able to ensure that your customers can get the most from your Facebook page after just a quick glance.

Next you can personalize the views section to increase the visibility of other page sections. You should also think about implementing apps into your campaign. The overall goal of your Facebook page is to engage with your fans as much as possible. Apps are a great way to promote this.

Another way to get your fans involved in your company is by taking advantage of milestones. Your customers will now be able to share key moments in your company's history. Your fans can even become more active participants by including their own, personal milestones with your brand. Milestones, if used correctly, can be a great way to connect with the people who visit your page.

When you're planning your SEO strategy, don't forget your Facebook page. By making your page both attractive and functional you can bring customers in and keep them interested.

Posted via email from FindYourSearch