New online advertising methods are emerging at a rapid rate. Many business owners allow this to blind them to a simple truth- a great website that holds great content will always be the most valuable marketing tool.
Content is something that many business owners get wrong. Fortunately, it's also something that's easy to fix. With just a little time and care you can avoid the most commonly made content mistakes. Here's how:
Unfocused content is a problem that plagues many websites. It's easy to forget that sometimes the simplest way to say something is also the best. Don't make your readers search pages of content for the point you're trying to make. They'll quickly get bored and leave your site. Be clear and concise and you'll find that your message comes across much better.
Have you been wondering why no one is filling out your contact form or signing up for your newsletter? The answer might be simpler than you thought. The visitors to your website might need to be plainly asked to do so. Including a call-to-action in your content is a quick change that can get you big results.
Another frequent mistake on websites is too many ads. There's nothing wrong with advertising, but as with everything there needs to be a balance. You don't want your content to weave through a page full of ads. Not only will this be difficult to read, it will distract from the message of your company, which is the last thing that you want to do.
Examine your website and ask yourself who you seem to be writing for- your clients or the search engines. If you answer with the latter, there's a problem. Yes, your website needs to include carefully chosen keywords. But it should not be saturated with them. Keyword stuffing will only hurt your ability to draw in business in the long run. Business owners should optimize their content, but take care to never overdo it.
Your ultimate goal should always be to keep the people visiting your website engaged. With the right content on your site making this happen will be easy. Clean up your content today and see the rise in your web traffic.