Monday, June 6, 2011

Why No One is Noticing Your Content

We’ve all heard the adage over and over again that “content is king”. Have you ever been frustrated by the lack of response to something you created that you felt was really great? If so, read on to learn about the most common culprits that are involved when your content is ignored.

You Didn’t Promote It

One of the biggest reasons content falls flat is that no one reads it. It’s very much similar to the old proverb, “If a tree falls in a forest and no one is around to hear it, does it make a sound?” In other words, you could have produced the most earth-shattering content in the world, but if you aren’t putting it in front of the right people, it’s destined to fail. Creating a great article or video is only half the battle—you need to research who your target audience is and network with them. Cultivate an open relationship and show them that you’re willing to reciprocate when it comes to sharing and commenting on content.

The Title is a Total Snore

There is a seemingly infinite amount of content out there, so in order to make yours stand out, you must craft an attention-getting, compelling headline that simply cannot be ignored. Even if the topic is not exactly exciting, you need to find a way to title your content in such a way that instantly signals to your audience that your material can’t be missed. Given how much stuff is available, people need a reason or interact with something and they look to the title for the reason. So, don’t shortchange yourself with generic, bland, unimaginative titles.

It’s All About YOU

The point of creating content is to interact with your audience so you can really get to know their needs and desires. Social media is not just another platform to use to blast your message out to the masses. Instead, your content needs to cater to the users—what’s in it for them and how will it help them to accomplish their goals? While you naturally want to broadcast your marketing, you have to do it in a way that doesn’t seem like advertising. This is where your creativity and imagination come into play; create something that has real value and adds something meaningful to the community and you will attract the attention you desire.

These are just a few reasons why your content isn’t going viral. Others include bad design/user interface, misusing social media tools and communities or targeting the wrong market. If your content isn’t performing well, take a step back and make sure you are doing everything you can to grab and keep the attention of a fickle audience without sounding like a commercial. It’s a delicate balance that can only be met through careful study and experimentation.

Putting eye-catching images and videos into long articles can break up blocks of texts and engage your readers. Check out’s Flickr account for some inspirational images to use in your next blog.

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