Thursday, March 3, 2011

Do You Have Bad Twitter Habits?

There’s no question that engaging in social media is an essential part of any company’s marketing strategy. Twitter is an extremely popular platform for connecting with your audience and establishing brand awareness. But, if you don’t follow the Twitter “netiquette”, you will be doing the opposite of what you’re trying to accomplish and will drive people away. Keep reading to make sure you aren’t unconsciously alienating your followers.

Don’t Automate

While some people use the auto-post option to streamline their efforts, this really isn’t a good idea. The whole purpose of engaging in social media is to forge meaningful connections with your customers and bombarding them with auto-generated content is the antithesis of that. Instead, take the time to find material yourself that you feel will be of interest to your followers. Similarly, do not send mass, automated direct messages. When you automate everything, you are basically telling your followers that they are all just faceless, nameless prospects that you really don’t care about.

Be Discerning

Don’t tweet about every single article you have ever written. You will not gain the attention and recognition you seek by force-feeding your content to your audience. Instead, take some time to look through your library and pick only the cream of the crop to Tweet about. Avoid tweeting old content; the very nature of Twitter necessitates content that is extremely current and up-to-date. No one wants to hear yesterday’s news, keep your tweets fresh. Also, do not Tweet too much. If you flood someone’s Twitter feed with dozens of messages, they will unfollow you very quickly. Choose quality over quantity to ensure that your followers will be hanging on your every word.

Mind Your Formatting

Tweets consist of up to 140 characters—that’s it. So, when you tweet, be mindful of this limit and word it so it falls within these parameters. You definitely do not want to break up your messages within multiple tweets; it will be too confusing and difficult to follow. If you are going to use Twitter effectively, you must operate within its framework and learn how to write so you can leverage its microblogging format to your advantage. You also want to avoid using too many abbreviations or text chat lingo. Yes, your text real estate is limited on Twitter, but you don’t want to alienate and confuse the majority of your audience by crafting tweets that are unreadable.

Yes, getting the hang of Twitter can be a bit challenging, but with a little bit of time and effort, you will get the hang of it. Before tweeting, make sure what you’re posting is relevant, is of high quality and is something that you feel casts your business in the best light.

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