There are tons of social service websites out there, each with its own unique interface and tools to help with link building and online promotion. It is easy to get them confused and to be unclear on what, exactly, these different websites have to offer, especially in terms of search engine optimization. Squidoo is one such site that can positively influence your SEO.
Squidoo consists of a collection of lenses, which are pages on a wide variety of different topics. In order to use Squidoo to your advantage, you need to come up with an appropriate topic pertaining to your area of expertise and write your lens using well thought out and researched keywords. The name of your lens will be reflected in your URL, so take care when naming it to glean the most beneficial ranking results. You can add eye-catching modules to your lens, such as videos, images or infographics, to attract attention to your lens.
Each individual lens is ranked on Squidoo, with a higher ranking earning more visibility, so it is a good idea to take some time to really make sure that your lens looks thorough and professional. Make sure to add a photograph and a biography frequently update your lens and make comments and “favorite” other lens that you find relevant. Once you have created a high-quality, relevant lens, you will then want to promote it through the usual channels of link building, social media and the like. Since Squidoo contains a PageRank of 8, it is a very effective tool for gaining quality links back to any page of your website.
Although it will take some time and effort on your part, Squidoo is worth experimenting with to boost your SEO by attaining free link juice.