Tuesday, October 5, 2010

SEO: The Essential Blueprint of Any Website

There really is no overstating SEO’s crucial importance in a website’s overall effectiveness and success. Just as you would not rush into building a house without first having a clear plan and blueprint in place, you shouldn’t start building your site without a plan in place. Before you buy that domain or start debating the aesthetics of your page, you need to tackle the “nuts and bolts” of your site so that it will operate optimally.

(Image from Peg Syverson)
The foundation of any website, no matter the industry, lies in SEO. It is crucial you take the time to research the terms that people are searching so that you can formulate a list of keywords you can build into your site from the get-go. Implanting these terms is a vital step that must be taken, the same way that it is imperative to build a strong, lasting foundation when building a house.

Once you have taken the time to lay out the necessary groundwork, it is then time to address the structure of your website. You need to decide upon the levels of navigation you want to present to the viewer, keeping in mind it is integral to present just the right amount of information. You don’t want your visitors to be underwhelmed, yet care needs to be taken to make sure that they aren’t overloaded, either. It is also essential to structure your site in a way that is logical so that visitors can follow a path through the sales process.

Just remember: building your site is a lot like building a house. If you were building a house, you certainly wouldn’t go off, willy-nilly, building aimlessly with no clear plan in place. By the same token, you need to approach the website building process in the same manner. Take your time to do the research and planning and you will be well on your way to success!

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