Wednesday, September 22, 2010

Foursquare: The Ball is in Your Court!

Since its launch in March 2009, Foursquare has been able to reach one million users in just over a year of existence. The phenomenon of location based social check-in is poised to forever change the way businesses and consumers interact with one another. This leading player in the space is being called the Twitter of 2010. With its game-like quality, it encourages users to explore their neighborhoods with their smartphones by offering rewards and incentives for people who “check in” to various places of business. These rewards can range from simple Foursquare badges to actual coupons, specials, and interactive contests and promotions. So not only is checking in a fun and easy way for users to share their lives with friends, it also offers them tangible (and intangible) rewards for doing so!

While there is no denying the incentive for the customer to check in, the business also reaps many benefits from participating in this new social media service. It is no secret cell phones are everywhere nowadays; it has become an uncommon experience to see someone NOT using one. There is no denying there is an ample audience for this type of communication and, by recognizing and harnessing the power of social media, a company can use Foursquare to easily and quickly give their businesses a big boost.

By making sure your place of business has an up-to-date presence on Foursquare and encouraging your customers to check in, it is simple to get a good “word-of-mouth” campaign going. In embracing this social media trend, you’ll be able to better directly interact with your customers. In turn, by offering their feedback, the customers are then able to provide you with invaluable information they may have not been able to receive otherwise. It’s truly beneficial to everyone!

Foursquare is ingenious because although it is a social media phenomenon with the addictive quality of a Facebook game, is also an extremely smart and simple way for businesses and consumers to better connect. No matter your industry, you can’t afford to discount the power the Internet has to make or break reputations. As a businesses owner, it’s wise to embrace this new way of communication and use your imagination to see how far you can take it.

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